I am pretty sure that the investment potential of Facebook is underpinned by the theoretical knowledge of Hegel. Having studied him for the last two years during my PhD, I am pretty sure that Hegel, that German, 18th century philosopher known as the father of the modern state would not only be one of Mark Zuckerberg’s closest friends, he probably would have found Facebook. Except that he would have called it something like Recognition or Dialectic. He would be an avid blogger – quite handy when wars across Europe and/or financial hardship are making it difficult to publish – and made pretty good use of wikis. It would have been interesting to see something like the Phenomenology of Mind promoted via Twitter but I am pretty sure he would be a Networked Researcher.
So when I read Mark Zuckberberg‘s letter to potential investors as to what they should know about investing in Facebook, I could not help thinking that Hegel would be proud. Both Hegel and Zuckerberg emphasise the foundational importance of relationships. The essence of Hegel’s philosophy is Recognition, where each self-consciousness (i.e. human being) exists in and for itself in that it exists for another self-consciousness, that is ‘it is only by acknowledged and recognised’ (Phenomenology of Mind). In The Bonds of Love, the feminist psychoanalyst Jessica Benjamin argues that Recognition is so central to our existence that we often take it for granted; she says that near synonyms include ‘affirmation, validation, acknowledgement, knowledge, acceptance, understanding, empathy, taking in, tolerance, appreciation, sight, identification with, find familiar with and love’. Hegel is so bold as to argue that society, though an extension of the family, starts with a unity of individual consciousnesses of oneself held together by a feeling of love. ‘The first element of love is that I will to be no longer an independent self-sufficing person and that, if I were such a person, I should feel myself lack and incomplete. The second element is that I gain myself in another person, in whom I am recognised, as he again is in me. Hence, love is the most tremendous contradiction, incapable of being solved by the understanding.’ (Philosophy of Right). It is difficult to argue that Zuckerberg would not have sympathy with that view. He describes Facebook social mission as starting small, ‘with the relationship two people’:
Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.“
His stated aim for Facebook is to help people connect, share information and build those relationships, whether it’s with small circle or half the world. What’s interesting is that he then goes on to what appears to be an ultimate agenda of rewiring ‘the way people spread and consume information, believing that ‘the world’s information infrastructure’ resemble the social graph – a network built from the bottom-up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date’. This way of transmitting information is not dissimilar to what the growing body of neuroscience demonstrates about how the brain works, points out the French Hegelian philosopher Catherine Malabou (What should we do with the Brain?). In other words, how we individually process information, neuron by neuron, would seem a logical way for how we relate to people, convey information and how societal change is achieved. A key element of a neuron though is that it does not easily connect to other neurons – Malabou calls it explosion – and bonds only become stronger gradually over time. It’s also why we take time to drop habits (The Future of Hegel). Zuckerberg says:
As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.”